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	<title>Cate Ferguson Online</title>
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	<description>Creating the Perfect Marketing Solutions for Your Business</description>
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		<title>Marketing Spotlight: Keyword Research and SEO</title>
		<link>http://catefergusononline.com/2012/04/marketing-spotlight-keyword-research-and-seo/</link>
		<comments>http://catefergusononline.com/2012/04/marketing-spotlight-keyword-research-and-seo/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 07:29:50 +0000</pubDate>
		<dc:creator>Cate Ferguson</dc:creator>
				<category><![CDATA[How To Get Your Business Noticed Online]]></category>
		<category><![CDATA[Marketing Spotlight]]></category>
		<category><![CDATA[Online Marketing Strategy]]></category>
		<category><![CDATA[Website Design]]></category>

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		<description><![CDATA[Keyword Research Is Your Foundation Good Keyword Research really is the foundation for any business marketing campaign, strategy or even just for the creation of a website.  It forms the core of the optimisation activities for both online and offline marketing activities and can help a business create a splash in their market. I recently [...]]]></description>
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		<title>Marketing Spotlight: Paudy Byrne</title>
		<link>http://catefergusononline.com/2012/04/marketing-spotlight-paudy-byrne/</link>
		<comments>http://catefergusononline.com/2012/04/marketing-spotlight-paudy-byrne/#comments</comments>
		<pubDate>Thu, 05 Apr 2012 06:05:06 +0000</pubDate>
		<dc:creator>Cate Ferguson</dc:creator>
				<category><![CDATA[Marketing Spotlight]]></category>
		<category><![CDATA[Website Design]]></category>

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		<description><![CDATA[Marketing Spotlight: Meet Paudy Byrne Here we look at a simple change to the content of your website&#8217;s header graphic and create a whole new level of branding for a new business. There will be many opinions about what was the best thing to do and if you have one you would like to share [...]]]></description>
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		<title>Business Marketing Online eLetter 4</title>
		<link>http://catefergusononline.com/2012/01/business-marketing-online-eletter-4/</link>
		<comments>http://catefergusononline.com/2012/01/business-marketing-online-eletter-4/#comments</comments>
		<pubDate>Sat, 28 Jan 2012 09:59:51 +0000</pubDate>
		<dc:creator>Cate Ferguson</dc:creator>
				<category><![CDATA[Business Marketing Online eLetter]]></category>
		<category><![CDATA[be consistent]]></category>
		<category><![CDATA[local business marketing]]></category>

		<guid isPermaLink="false">http://catefergusononline.com/?p=1561</guid>
		<description><![CDATA[Many small local business cannot see the value of marketing themselves online in the traditional way however, it makes sense for them to get their Google Places/Maps page claimed, verified and optimised and to do similar things with the other directory listings that are already appearing for them in search results - being consistent in these activities is vital.]]></description>
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		<title>Business Marketing Online eLetter 3</title>
		<link>http://catefergusononline.com/2012/01/business-marketing-online-eletter-3/</link>
		<comments>http://catefergusononline.com/2012/01/business-marketing-online-eletter-3/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 10:13:50 +0000</pubDate>
		<dc:creator>Cate Ferguson</dc:creator>
				<category><![CDATA[Business Marketing Online eLetter]]></category>

		<guid isPermaLink="false">http://catefergusononline.com/?p=1547</guid>
		<description><![CDATA[This week the Business Marketing Online eLetter looks a little more deeply at  Local Business Marketing Online. &#160; While it is a simple enough idea to communicate, sometimes there can be a number of steps to take and each step has it&#8217;s own rules to remember. Basically it&#8217;s about remembering that we are all localed [...]]]></description>
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		<title>Local Business Marketing Online &#124; Case Study</title>
		<link>http://catefergusononline.com/2012/01/local-business-marketing-online-case-study/</link>
		<comments>http://catefergusononline.com/2012/01/local-business-marketing-online-case-study/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 06:33:53 +0000</pubDate>
		<dc:creator>Cate Ferguson</dc:creator>
				<category><![CDATA[Local Business Marketing Online]]></category>

		<guid isPermaLink="false">http://catefergusononline.com/?p=1534</guid>
		<description><![CDATA[Local Business Marketing Online I&#8217;ve create a little video that outlines a Case Study of what a local business marketing strategy can do for a small business. This is my story or some of it, and it&#8217;s just the tip of the iceberg in terms of the mistakes people make, the steps they can take [...]]]></description>
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		<title>Business Marketing Online eLetter 2</title>
		<link>http://catefergusononline.com/2012/01/business-marketing-online-eletter-2/</link>
		<comments>http://catefergusononline.com/2012/01/business-marketing-online-eletter-2/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 05:58:17 +0000</pubDate>
		<dc:creator>Cate Ferguson</dc:creator>
				<category><![CDATA[Business Marketing Online eLetter]]></category>
		<category><![CDATA[build a website]]></category>
		<category><![CDATA[Local Business Marketing Online]]></category>
		<category><![CDATA[Online Marketing Strategy]]></category>

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		<description><![CDATA[ Business Marketing Online eLetter #2  Essential Ingredients To Getting Your Business Noticed Online Now Business Marketing Online and Internet Marketing is an Art.  There are a multitude of things you can do, stuff you can buy, systems you can follow but when it all comes down to it, all you want to do is Get [...]]]></description>
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		<title>eLetter 1</title>
		<link>http://catefergusononline.com/2012/01/eletter-1/</link>
		<comments>http://catefergusononline.com/2012/01/eletter-1/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 05:18:46 +0000</pubDate>
		<dc:creator>Cate Ferguson</dc:creator>
				<category><![CDATA[Business Marketing Online eLetter]]></category>
		<category><![CDATA[Cate Ferguson]]></category>
		<category><![CDATA[how to get your business noticed online]]></category>
		<category><![CDATA[Online Marketing Newsletter]]></category>

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		<description><![CDATA[Welcome to Business Marketing Online eLetter An eLetter that will bring you Online Marketing news, tips, hints, strategies, techniques and resources. &#160; &#160; Business Marketing Online eLetter #1 What You Can Expect Each Month&#8230; a Business Marketing Online theme. Each Week&#8230; A closer look at how that theme can benefit your business Appropriate Online Marketing [...]]]></description>
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		<title>Local Business Marketing Online &#124; Google Maps Controversy</title>
		<link>http://catefergusononline.com/2011/11/local-business-marketing-online-google-maps-controversy/</link>
		<comments>http://catefergusononline.com/2011/11/local-business-marketing-online-google-maps-controversy/#comments</comments>
		<pubDate>Sat, 26 Nov 2011 09:02:38 +0000</pubDate>
		<dc:creator>Cate Ferguson</dc:creator>
				<category><![CDATA[Local Business Marketing Online]]></category>

		<guid isPermaLink="false">http://catefergusononline.com/?p=1256</guid>
		<description><![CDATA[Just came across an interesting blog post on Search Engine Watch alerting readers to the recent addition of advertising within the location bubble on selected Google Maps.  This throws up another potential for you competitors to appear in your space and to me makes  having a local business marketing online strategy in place even more [...]]]></description>
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		<item>
		<title>Video Tutorials &#124; How To Build A Website</title>
		<link>http://catefergusononline.com/2011/10/video-tutorials-how-to-build-a-website/</link>
		<comments>http://catefergusononline.com/2011/10/video-tutorials-how-to-build-a-website/#comments</comments>
		<pubDate>Wed, 12 Oct 2011 10:46:00 +0000</pubDate>
		<dc:creator>Cate Ferguson</dc:creator>
				<category><![CDATA[How To Get Your Business Noticed Online]]></category>
		<category><![CDATA[Local Business Marketing Online]]></category>
		<category><![CDATA[Step By Step Guides]]></category>
		<category><![CDATA[Cate Ferguson]]></category>
		<category><![CDATA[how to build a website]]></category>
		<category><![CDATA[how to get your business noticed online]]></category>

		<guid isPermaLink="false">http://catefergusononline.com/?p=889</guid>
		<description><![CDATA[I've created a series of videos to show you just that - from step one, registering a domain name right through to adding follow up messages to your email management system and with practice you can do it in less than an hour.]]></description>
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		<title>Essential Step 3 &#124; Your Online Marketing Strategy</title>
		<link>http://catefergusononline.com/2011/10/878/</link>
		<comments>http://catefergusononline.com/2011/10/878/#comments</comments>
		<pubDate>Sat, 08 Oct 2011 07:00:01 +0000</pubDate>
		<dc:creator>Cate Ferguson</dc:creator>
				<category><![CDATA[How To Get Your Business Noticed Online]]></category>
		<category><![CDATA[Online Marketing Strategy]]></category>
		<category><![CDATA[how to get your business noticed online]]></category>
		<category><![CDATA[Local Business Marketing Online]]></category>

		<guid isPermaLink="false">http://catefergusononline.com/?p=878</guid>
		<description><![CDATA[When considering your Online Marketing Strategy don’t rely on just one component such as SEO or Social Marketing but create something that is an "integrated whole" approach based on your vision, goals, business and market. ]]></description>
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		<title>Essential Step 2 &#124;  Invest in Your Business Website</title>
		<link>http://catefergusononline.com/2011/09/essential-step-2-invest-in-your-business-website/</link>
		<comments>http://catefergusononline.com/2011/09/essential-step-2-invest-in-your-business-website/#comments</comments>
		<pubDate>Sat, 10 Sep 2011 21:56:01 +0000</pubDate>
		<dc:creator>Cate Ferguson</dc:creator>
				<category><![CDATA[How To Get Your Business Noticed Online]]></category>
		<category><![CDATA[Local Business Marketing Online]]></category>
		<category><![CDATA[Step By Step Guides]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[business online marketing]]></category>
		<category><![CDATA[how to get your business noticed online]]></category>
		<category><![CDATA[marketing local businesses]]></category>
		<category><![CDATA[my business website]]></category>
		<category><![CDATA[Small business marketing]]></category>

		<guid isPermaLink="false">http://catefergusononline.com/?p=856</guid>
		<description><![CDATA[A key component in marketing local businesses, after claiming your already existing directory listings, is a website for your business.  ]]></description>
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		<title>Essential Step 1: Local Business Marketing Online</title>
		<link>http://catefergusononline.com/2011/09/essential-step-1-local-business-marketing-online/</link>
		<comments>http://catefergusononline.com/2011/09/essential-step-1-local-business-marketing-online/#comments</comments>
		<pubDate>Fri, 09 Sep 2011 22:14:43 +0000</pubDate>
		<dc:creator>Cate Ferguson</dc:creator>
				<category><![CDATA[How To Get Your Business Noticed Online]]></category>
		<category><![CDATA[Local Business Marketing Online]]></category>
		<category><![CDATA[Cate Ferguson]]></category>
		<category><![CDATA[Getting your business online]]></category>
		<category><![CDATA[how to get your business noticed online]]></category>
		<category><![CDATA[small business internet marketing]]></category>
		<category><![CDATA[small business websites]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://catefergusononline.com/?p=851</guid>
		<description><![CDATA[Getting your business online can be a little overwhelming for any business owner.  The fact is that if you already run or operate a business offline – that is to say a shop, store or service business in a town or city - then you already have a presence and a reputation in your local area. ]]></description>
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